Goodwin Analysis

Within Goodwin's theory, she found eight key points:

- Firstly, there were links between music and visuals:
Within this Goodwin's theory suggests the link between music and visuals can be complimentary. For example in Kanye West' Stronger he represents the idea of being on fire and growing bigger as representing the 'stronger' brand. He has a

- Next, there was a link between visuals and lyrics:
The Kanye West video represents the link of visuals as the theme suggests' stronger' and it has connotations with the army and the way order is showing power.

- Genre characteristics:
For all music videos whether it be indie, pop, rock and rap. They all feature stereotypical pieces for example, within rap a black artist usually represents gangster-like attitudes with bling. This is featured within this music video with the sunglasses and the low jeans to appeal to a wider range of audience.

- Intertextual references

-Notions of looking:
This focuses much upon the way in which people view the scenes and how the character is represented. This is shown with Kanye West being linked with the army's status and the Tron Legacy movie.

-Voyeurism: 
It represents a consumer or member of the audience feeling the emotion of the character e.g. stress or harm

- Demands of the music video:
This applies to the narrative of the video in which refers to it as a story rather than anything else. This links to the Rap genre as it shows of the dark, male gaze and dominance throughout the video with close-ups of facial expressions etc.

-Performance based music videos