5 Music videos overview

Coldplay- Adventure of a lifetime

-Coldplay’s hit of adventure of a lifetime focuses on dancing monkeys so it is sort of an animation which denotes a sort of fun and interesting video point.

-Coldplay are an indie based band who are currently the best group in the world. Their target audience ranges from 10-30 as they have been around for what seems a long time.

Chris Martin is the lead singer of the group and is also known for collaborations with stars like Rihanna and Ariana Grande. He is a white male who is aged 40 and his character is sort of representing peace and love.

-The idea for the video came about after Coldplay lead singer Chris Martin bumped into Andy Serkis on a flight to LA. “After a chance meeting with Chris Martin, I was delighted to hear that he often worked with my friend, and director from Sex & Drugs & Rock & Roll, Mat Whitecross, who’d been convincing him that performance capture was the best medium for the next Coldplay video,” says Serkis. “Within no time at all, we were jumping and climbing around the studio, bringing out our inner apes.” Serkis, of course, is well versed in this, having played a chimpanzee in Planet of the Apes and a gorilla in King Kong.

Earth,Wind and Fire-September

-The group is based upon funk, this brought vibrant colours and fashion which now looks ridiculous but the 80s was about the experiment period.

-Earth, Wind and Fire’s hit was designed to represent the height of technology at the time in which big setups make even more popular videos so it setup a financial cash cow.


-They released their first single in 1971 and was released by Warner Bros who are a massive company who release films

Bruno Mars

-The music video of That's what I like shows numerous animations such as when he moves and gives it a unique perception of a music video. He also makes it sort of available and appealing to a younger generation as its cartoon like.

-Bruno mars is a huge hit in the world of pop music as his music has brought a totally different look on music of this generation. He is connoted by his swag like such as male gaze and his bold character who symbolises a sort of black culture to which he is proud of his inheritance. His music is a mixture of funk’ R+B and soul which also denotes black culture. Mars is known for his retro showmanship which is widely acclaimed by tour critics and reviewers.


- A journalist from Mirrors Magazine says that "the showmanship on Bruno’s stage was like none other that I’ve ever seen" comparing him to Michael Jackson

-His target audience is of 12-30 year olds


Rick Astley

                                  

-Rick’s target audience would be based from 40 onwards as his 80s funk brought that generation alive.

-Rick Astley’s video was such a hit as it maybe one of the most popular songs but the song having no animation and basic filming different shots in different places proved cost effective. But back then, it was the pinnacle of music videos which various artist followed each other.

-Rick Astley is 51 who reached the heights during the 80s and is a classic but white male who is a typical boy of that generation. But sometimes which was mistaken as a black guy.

-He was also the fashion icon with his swagger and his upbeat music

Elvis Presley

-Elvis’ music career was successful and the video of black and white is the only form of technology around at the time which people got the idea it was the start of a brighter future.

-Most popular solo artist in the world as Elvis was unique with his unique dancing and his unique voice to go with it

-Presley was born in Tupelo, Mississippi, and relocated to Memphis, Tennessee with his family when he was 13 years old. His music career began there in 1954, when he recorded a song with producer Sam Phillips at Sun Records