Evaluation Q1






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Goodwin Analysis

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Within Goodwin's theory, she found eight key points: - Firstly, there were links between music and visuals: Within this Goodwin's theory suggests the link between music and visuals can be complimentary. For example in Kanye West' Stronger he represents the idea of being on fire and growing bigger as representing the 'stronger' brand. He has a - Next, there was a link between visuals and lyrics: The Kanye West video represents the link of visuals as the theme suggests' stronger' and it has connotations with the army and the way order is showing power. - Genre characteristics: For all music videos whether it be indie, pop, rock and rap. They all feature stereotypical pieces for example, within rap a black artist usually represents gangster-like attitudes with bling. This is featured within this music video with the sunglasses and the low jeans to appeal to a wider range of audience. - Intertextual references -Notions of looking: This focuses ...
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